For bookings please email:
contact@joe-austin.com
or call 07943092619
Visual storytelling has always been at the heart of Joe's creative practice. He began his career assisting in the photography studio of a publishing company while studying photography at college, where he developed a strong understanding of the creative and logistical processes behind editorial shoots and commercial campaigns.
Joe went on to study Creative Direction for Fashion at London College of Fashion, where his interest in photography evolved into a broader passion for art direction, moving image and spatial design. Graduating with First Class Honours, he joined Selfridges, designing visual spaces across the store before moving to creative agency Big Group as an Events Creative Executive, developing concepts and immersive experiences for clients and events including the BRIT Awards.
Although these roles broadened his creative perspective, Joe was ultimately drawn back to his true passion for film and photography. He returned to the industry as a freelance assistant set designer, stylist and assistant director before establishing himself as a video director.
Today, Joe is a London-based Video Director specialising in fashion, beauty and culture. He directs everything from cinematic brand films and campaign content to social-first creative, creating work that is designed to capture attention across every platform without compromising on craft or storytelling. His clients include Reebok, GAY TIMES, Benefit Cosmetics, Hypebeast, Coca-Cola, eBay, Just Eat, Dr. Martens, Sorbet Magazine, Cerave and Visa.
Whether directing global campaigns, social-first content or music videos, Joe is driven by creating bold, emotionally resonant visuals that balance striking aesthetics with authentic storytelling.